As ambassadors of Africa to the rest of the world and especially to visitors, we’re committed to responsible and ethical tourism. We feel a strong sense of responsibility to invest our profits back into Africa and the communities we visit, so each year, we choose a specific community project to support.
For 2016, we are investing in Africa’s children through our Africa4us Kids Project. Our goal is to spread compassion, responsibility and empowerment to the leaders, the workers and the parents of the future by encouraging them to read. Books and magazines widen our horizons, foster an interest in other cultures and ideas and impart valuable wisdom for the future. Reading not only provides a momentary escape, but it can reduce our stress, promote analytical thinking and help develop vocabulary and memory skills.
Take a Book, Leave a Book
Together with our passengers, we set up and build Book Exchange Structures (and fill them with books) through our partnerships with local schools, orphanages and communities. We also introduced a “Take a Toy, Leave a Toy” initiative for smaller children – so you are welcome to bring some small toys along on tour. Imagine the delighted smile on a child’s face as he or she discovers a new-to-them toy or a great story!
Africa4us arrange the venues and cover all transportation, construction and maintenance costs of this program. Passengers are asked to bring books, magazines and soft toys to fill up the structures. We believe that with a consistent approach and dedication to the initiative, the children will come to understand, appreciate and value the free choice and access to books and toys. Once done with a book or toy, they can return it for another.
We are in a fortunate position to show visitors the real Africa – and whilst doing so also provide the means for all of us to give something back to this beautiful continent.